Some are old enough to remember when cigarettes often came with safety labels that made them seem healthy to the public. There was the infamous “More Doctors Smoke Camels Than Any Other Cigarette” ads. Sometimes they’d use fancy words in foreign languages to make people think their cigarettes were safe, such as “The wisdom behind the du Maurier Filter.” Then, there’s the Lucky Strike slogan made famous by the television show Mad Men: “It’s toasted.”